What is Privacy by Design?
Privacy by design is a concept whereby privacy is integrated throughout the system development life cycle (SDLC) .
Privacy by design involves the creation of privacy gates in the form of Data Protection Impact Assessments (DPIAs) as part of the standard process, system development framework.
The baseline principle of privacy by design is that companies should promote consumer privacy throughout their organization and at every stage of the development of their products and services. See Privacy Program Management, Russell Densmore, page 88.
PROP is the Privacy Risk Optimization Process (PROP) created by Nymity, an ambassador for Privacy by Design focusing on business practices, to help organizations implement the philosophies of PbD in to business practices. See Privacy Program Management, Russell Densmore, page 88.