What is the Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003 (CAN-SPAM) Act?
The Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003 or CAN-SPAM is a U.S. law regulating emails sent by organizations. It requires clear identification of the sender and a simple unsubscribe or opt-out mechanism. The opt-out mechanism from email solicitation must be an online mechanism.
Under the Act both the Federal Trade Commission and Federal Communications Commission have authority to issue regulations that set forth how the opt-out mechanism must be offered and managed.
The CAN-SPAM Act preempts state law. States may not enact laws with stricter provisions.